The Antidote Podcast - Healthy Living and Life Balance Podcast.
Alex Kennedy sits in to talk about how Steam Whistle Brewery makes one of the cleanest and most natural beers in Canada. This award winning Czech Pilsner is created with just four simple ingredients.
Ingredient labeling is still not a clear practice in Canada. Some beer companies add up to 100 ingredients that might not be listed on their label. Did you know some breweries use ingredients such as corn and caramel colouring? You definitely don’t want that in your beer.
Speaking of colour, Alex likes to build his summer tan nude beaching on Ward’s Island in Toronto..but explains he repeatedly has had trouble finding the right nude beach.
To help keep Alex in top shape, Todd and Marie make a pact with Alex on the show to get him back into running. Running is something Alex truly loves, but has recently taken a break from.
Alex will be back on the podcast later this year to give an update on how he is getting on with his renewed love of running, and where he thinks the future of Ontario brewing might be headed.
Websites to visit:
Wether you partake or not, the cannabis industry is growing part of our culture.
This is the first of a four part series on Cannabis and Fitness. Our guest, Alan Gertner, Co-founder and CEO of Tokyo Smoke sits in with Todd and Marie to talk about this emerging cannabis evolution. Tokyo Smoke is positioned to become one of your most trusted resources along the way. Alan has created a high quality, life style focused brand for the more discerning consumer.
How does Alan, a self proclaimed workaholic include fitness into his jam packed schedule? He explains it all in this episode. You might even be surprised to hear what Alan does while wearing snow pants.
Eric Portelance makes beer. He makes really good beer.
Eric opened Halo Brewery with his business partners in 2016, and they've been cranking out liquid masterpieces ever since.
For people of Toronto, we’re a pretty lucky bunch enjoying Halo’s innovation and creativity.
Innovation and creativity doesn’t come without a price. Looking at Toronto's staggering price of real estate, this did not prove to be as easy as falling off a hop filled log. The challenges that Eric and his partners went through taught them some valuable lessons such as: does writing a business plan really make sense? Some other challenges that Eric still faces is work life balance and his love but infrequent presence at the rock climbing gym.
You can visit Halo Brewery
247 Wallace Ave
Toronto, ON M6H 1V5
Follow Halo Brewery
The days of moving up the company pay grade until retirement are a distant memory. In today’s economy, the future is no longer promised on the first day of your new job. The upside is that taking a chance and following your own unique dream towards successful entrepreneurship is just as valid as the traditional, safe, and often typical path of our elders. On this weeks episode of The Marie Bodine Podcast, Marie and Todd sit down to speak with Mahmoud Samara, Managing Director of Cadillac Canada.
Cadillac, a 114 year old automotive brand is iconic and admired the world over. The very name itself has become a word used to measure great standards. Cadillac has had many incarnations. From the iconic car that a young Clint Eastwood and other celebrities would drive, to what was sometimes known as the car "older people buy". Two empty nesters taking a sweet Cadillac ride along the California Coast, after a long day of antiquing. It was time for Cadillac to make a shift, and to "Dare Greatly".
Mahmoud, one quarter of Cadillac's age and one of the youngest executives aligned with this brand, leads the rebranding of Cadillac towards the Millennial and Generation X markets.
Instead of creating a campaign with the usual boring details about impressive gas mileage and safety options, Mahmoud turned the message upside down focusing on the importance of taking chances on your dreams. His "Dare Greatly" campaign echoes the radical shift the Cadillac brand is taking. (If you don’t believe me, check out Cadillac's Escala. I will look great in this car).
These bolder, younger demographics are media savvy. They aren’t going to be fooled by some slick instagram page of #good-looking-young-people-sitting-in-cadillacs, clogging up their feed. To speak to them is to be more like them. Mahmoud rallied his troop of execs and managers of all shapes and ages to the top of Mt Washington, for an 18-hour climb. When they thought this challenge had made them stronger, he challenged them again to a 1,400km bicycle trip from Soho New York to Oshawa Ontario.
If passion, dreaming and risk taking brought meaning and success to the younger Cadillac generation, Mahmoud found the importance in team building adventures and transformed the very people creating and showcasing the car.
Listen to the future generation of entrepreneurs, as we ask Mahmoud's kids Sam and Nilly, about their dreams that they’d like to accomplish.
Twitter and Instagram @cadillaccanada
Check out the footage of the Cadillacs Team Ride from New York to Toronto https://youtu.be/wO5BHUWIxRM